Latest Must-Know Korean Makeup Trends In 2024

K-Beauty, an abbreviation for Korean beauty, has become extremely popular nowadays. Curious about what’s currently trending in K-Beauty and which trends are leading in popularity? If you’re finding it hard to keep up, don’t worry – I’ve done the required research for you.

Discover what to look out for, which trends are currently the most popular, and which will really catch on!

To get straight to the point, here are the most important and popular Korean beauty trends:

  1. Glass Skin: Achieve a radiant and translucent complexion with the Glass Skin trend. This Korean beauty phenomenon emphasizes well-hydrated and luminous skin for a flawless, dewy finish.
  2. Gradient Lips (Bitten Lips): Embrace the Gradient Lips trend for a soft and natural-looking pout. By concentrating color towards the center of the lips and diffusing it outward, this technique creates a subtle, just-bitten effect.
  3. Puppy Eyes Makeup: Elevate your gaze with Puppy Eyes Makeup, a trend focusing on creating a youthful and innocent appearance. This look involves lifting and elongating the eyes, emphasizing a sweet and charming expression.
  4. Colored Eyeliner Accents: Add a pop of color to your eyes with the Colored Eyeliner Accents trend. Experiment with vibrant eyeliner shades to create a playful and eye-catching look, bringing a modern twist to classic eye makeup.
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05/22/2024 02:04 pm GMT

Why You Can Trust Me

What does he know about Korean makeup trends? I understand the question but rest assured, I’ve spent hours on Instagram and TikTok to get a great overview.

I’ve already read up on Korean glass skin, in detail and have written an article about it. Now, I’m just as well-informed about the other trends and have broken them down to the essentials for you.

 young Korean woman with Korean makeup
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When I first got into the world of beauty, I was immediately captivated by Korean makeup trends. Their approach to makeup is focused on enhancing an individual’s natural beauty and promoting healthier skin.

Influence of K-Pop and K-Drama

I can’t talk about Korean makeup trends without mentioning the impact of K-Pop and K-Drama. These cultural phenomena have taken the world by storm, with the charming and flawless appearances of their stars adding to the allure.

Fans can’t help but want to recreate their idols’ looks, which often incorporate the latest makeup trends.

A few of the looks that have been popularized by K-Pop and K-Drama include:

  • Glowing, dewy skin
  • Natural or gradient lips
  • Straight, full eyebrows

Pro tip: To achieve the glowing, dewy skin look, make sure to prioritize skincare and find a foundation or BB cream that provides a natural finish.

Trendsetting Brands

 korean skincare products on white be sheets
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The Korean beauty industry is known for having innovative and trendsetting brands. They are constantly researching and developing new products that cater to the changing needs of their consumers.

Some trendsetting Korean makeup brands you might want to check out for inspiration include:

These brands offer a wide range of products that are often associated with the latest Korean makeup trends. So if you’re looking to try something new and fresh, I’d recommend exploring their collections.

 young woman with korean makeup laying in her bed
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This section gives you a quick look into some fundamental Korean makeup trends that you should definitely try.

Glass Skin

Korean makeup trends emphasize healthy, radiant skin, and glass skin is the epitome of that. To achieve the coveted glass skin look, I recommend focusing on a diligent skincare routine that focuses on hydration and exfoliation.

After that, using products like a lightweight foundation or BB cream and a dewy highlighter can help you achieve a naturally luminous finish.

Don’t forget to avoid heavy contouring, as the glass skin look is all about maintaining a fresh, youthful appearance.

Lip Tints and Lip Balms

 young korean woman with korean makeup in a white dresss
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Koreans love their natural, gradient lip looks, and nothing does the job better than lip tints and lip balms. Brands like Innisfree and Peripera feature an array of colors suitable for all skin tones.

To create the perfect pout, apply your favorite lip tint in the center of the lips and blend outwards. Top it off with a lip balm for extra moisture and a soft, hydrated finish.

My Advice: For a longer-lasting lip tint effect, exfoliate and moisturize your lips before application.

Straight Eyebrows

Unlike Western styles that often feature arched brows, Korean makeup trends lean toward straight, natural-looking eyebrows.

The straight eyebrow trend gives a softer, more youthful appearance and can be achieved using a pencil, powder, or brow pomade matching your natural hair color.

How to: Simply fill in sparse areas and follow your natural shape without creating an arch. Finish with a tinted brow gel to hold the hairs in place and give them a natural-looking tint.

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05/22/2024 02:19 pm GMT

Trendy Makeup Techniques

 young black haired woman with korean skincare
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BB Cushions

If you haven’t tried BB Cushions yet, you’re missing out. These compact cushion foundations offer a lightweight, natural coverage with added skincare benefits. They create a flawless base for the rest of your makeup.

Pro Tip: Don’t forget to use a patting motion to achieve an even application.

Gradient Lips

Next on my list are the enchanting gradient lips. This look involves applying a deep shade of lipstick on the inner part of your lips, then blending it outward for a softer, bitten effect.

It’s a beautiful, romantic touch for daily makeup or special occasions.

  • Choose a lip tint or lipstick with a creamy texture.
  • Gently dab and blend with your fingers or a cotton swab.

Dewy Finish Makeup

 Dewy Finish Makeup
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The dewy finish makeup look is created by using glass skin techniques and products that impart a hydrated, luminous appearance.

Here’s how to achieve the dewy finish look:

  1. Start with a hydrating primer.
  2. Apply a lightweight foundation or BB cushion.
  3. Lightly dust a luminous powder on the high points of your face.
  4. Finish with a mist to set your makeup and boost the glow.

Double Cleansing

I can’t stress enough the importance of double cleansing, a crucial part of the Korean skincare routine. This two-step process involves using an oil-based cleanser followed by a water-based cleanser.

Not only will it remove all traces of makeup and impurities, but it also leaves your skin feeling refreshed and balanced. Trust me; your skin will thank you!

 young woman korean woman
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I decided to dive deeper into the factors that have contributed to their rise. In this section, we’ll discuss the importance of skin care in Korea and the influence of Korean idols on makeup trends.

Importance of Skin Care in Korea

A clear, healthy complexion is highly valued, and many Koreans follow a meticulous skincare routine to achieve this. Here’s a simple list of steps typically found in a Korean skincare routine:

  1. Cleansing
  2. Toning
  3. Exfoliating
  4. Applying essence
  5. Using sheet masks
  6. Applying eye cream
  7. Applying moisturizer
  8. Applying sunscreen

Remember: Consistency is key! Following a skincare routine diligently can result in glowing, flawless skin that acts as the perfect canvas for makeup application.

 kpop star
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Korean pop stars and celebrities play a huge role in shaping popular makeup trends. Many of these idols have impeccable makeup looks, which fans try to replicate.

Here are some iconic makeup techniques popularized by Korean idols:

  • Dewy skin: Achieving a radiant and glowing complexion is the goal for many Korean makeup enthusiasts.
  • Gradient lips: This lip trend creates a soft, natural look by applying a darker shade of lipstick to the center of the lips and gently fading it outwards.
  • Straight brows: Instead of highly arched eyebrows, Korean makeup trends lean towards straighter and thicker brows for a youthful appearance.
  • Aegyo sal: A unique feature in Korean makeup trends is the emphasis on enhancing the small bags under the eyes, known as aegyo sal, to create a cute, youthful look.
 korean makeup western style
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Let me briefly walk you through some of the upcoming trends that are set to make a splash in the world of K-beauty.

  • Caramel Blush: Say goodbye to overly pink blushes as caramel blush takes center stage. This warm, subtle hue is perfect for creating that natural, sun-kissed look.
  • Juicy Plump Lips: Korean makeup trends continue to focus on healthy, glowing skin. Juicy plump lips are all the rage, achieved by layering hydrating lip products.
  • Clumpy Lashes: Bold, dramatic lashes are making a statement. Clumpy lashes are trending, with Korean makeup enthusiasts applying voluminous mascara to achieve this look.
  • Feather-Like Brows: No more overly-filled, bold brows – 2024 will be all about feather-like brows. To achieve this look, lightly fill in your brows with a pencil and brush them upwards for a soft, natural appearance.
  • Futuristic Makeup Look: As technology advances, so do makeup trends. Expect to see futuristic makeup looks incorporating holographic and iridescent textures that will truly make you stand out.
Korean Makeup Trends
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The world of K-beauty is always evolving, and 2024 is bringing us some truly stunning and fresh looks. Here’s what I’ve learned from scouring the internet and checking out the best sources on the topic:

  • Caramel Blush: Following the success of caramel lip color, caramel blush is set to be one of the hottest Korean makeup trends. This nude shade is perfect for accentuating your look with a sun-kissed glow without looking too overdone.
  • Plumping, Tightening, and Hydrating: This year, K-beauty focuses on ingredients, treatments, and devices that promise to plump, tighten, and hydrate the skin.
  • Fermented Ingredients: Korean beauty enthusiasts are going gaga over products with fermented ingredients, known for their anti-aging properties, such as fermented tea and kombucha.

Here’s a quick rundown of some other notable trends:

  • Bold eyeliner
  • Dewy skin
  • Soft, natural-looking eyebrows
  • Gradient lips
  • Mauve lip colors

Don’t be afraid to experiment, and remember to have fun with it!


What is special about Korean makeup?

Korean makeup is renowned for its emphasis on natural beauty, innovative techniques, and skincare-infused formulations. The trend focuses on achieving a youthful, radiant complexion with a subtle, fresh aesthetic, setting it apart with a unique blend of simplicity, efficacy, and a touch of cultural influence.

Does Korean makeup use contour?

Yes, Korean makeup incorporates subtle contouring techniques. However, the approach is typically lighter, emphasizing a more natural and youthful appearance.

Why is Korean makeup so cheap?

Korean makeup is often cost-effective due to intense market competition, streamlined production processes, and a focus on quality at affordable prices.

Is Korean makeup good for skin?

Yes, Korean makeup is designed with skincare benefits, often featuring nourishing ingredients. Products prioritize gentle formulations, reducing the risk of skin irritation. The emphasis on achieving a natural, healthy complexion aligns with a holistic approach to beauty, contributing to overall skin health.

Is Korean makeup dewy or matte?

Korean makeup often leans towards a dewy finish, emphasizing a radiant and luminous complexion. The preference for a glowing, youthful look is achieved through hydrating formulations, giving the skin a natural sheen. While matte options are available, the trend generally embraces a fresh and dewy aesthetic.

If you liked this blog article about the topic: Latest Must-Know Korean Makeup Trends, don’t forget to leave us a comment down below to tell us about your experience.

Luk Endres
Luk Endres


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